Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. It’s an experience platform.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Industry CMS 103

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital no longer means the company website.

Digital Asset Management 84

Digital Asset Management Enterprise Management CMS Development Work Management 84

Martech

DECEMBER 22, 2021

There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Will CDPs take over the activate-and-execute role of marketing automation? They’re moving.

Enterprise Management 109

Enterprise Management Marketing Automation Services Work Management Marketing Management 109

Martech Advisor

OCTOBER 15, 2019

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84