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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website. AI in Qualtrics ExperienceID can generate personalized responses based on a customer’s profile data.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Cross-Channel Customer Experience. These include: Apps Email Social media Live chat Webinars Websites. As an enterprise, you need to optimize the customer experience on all your channels. Enterprise Knowledge Bases. Salesforce Experience Cloud. You can also set up chatbots and self-service knowledge bases.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Enhances the Digital Experience Platforms : . According to Gartner, a digital experience platform (DXP) has an integrated set of technologies, which are based on a common platform. Managing multiple channels can be challenging & the knowledge base of a team should cover them all.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Now that your analytics is meeting requirements, let’s get into some A/B testing… There are 4 core channels that I want to look at improving with you below: Paid traffic (specifically Facebook ads) Social media organic traffic Email marketing, and Content marketing. How to A/B Test on Social Media? How to A/B Test Facebook Ads?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Social media is a wild place to do business. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. LEARN MORE.