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MarTech’s CDP experts to follow

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

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Five ideas for creating personalized targeting without cookies

ClickZ

AUGUST 16, 2022

Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

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