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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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Content marketing: What it is and why marketers should care

Martech

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. What is content marketing?

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Five ideas for creating personalized targeting without cookies

ClickZ

All they consist of is personal information and ancillary data. With that said, here are several alternative ideas for creating personalized, targeted messages without the need for third-party cookies. If you want to succeed in the modern marketing world, you need to get personal. Cultivate truly valuable experiences.

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CoreMedia Content Cloud for Cross-Channel Content Management

Valasys

CoreMedia Content Cloud enables businesses to deliver highly-personalized customer-experience across an array of digital channels. It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.