What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Intelligent systems can also start recommending next best steps and customized interactions and experiences based on the data, for each customer. to DXPs to improve customer experience.
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