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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

According to a Forrester blog post, “On average, between 60% and 73% of all data within an enterprise goes unused for analytics.” Intelligent systems can also start recommending next best steps and customized interactions and experiences based on the data, for each customer. to DXPs to improve customer experience.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE.