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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). An obvious tactic would be to monitor what the competition is doing by using software or products that analyze website traffic, keywords, and so on. Click here to download!

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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The 10 best Boomset alternatives and competitors

SpotMe Blog

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

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The pendulum swings to composable stacks: Tuesday’s Daily Brief

Martech

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. You should not be prescriptive.

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Why we care about traditional content management systems, the original no-code tool

Martech

What are the tools/platforms or software that enable content management? A content management system—or CMS—is software that enables you to create, edit, and publish digital content on the internet—typically without the need to write code. What are the tools, platforms, or software that enable content management?

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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Popular customer data management technology platforms and software. Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. Popular customer data management (CDM) technology platforms and software. Data analysis.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. Webexpenses. LEARN MORE.