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13 questions to ask digital experience platform vendors during the demo

Martech

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Does the vendor seem to understand our business and marketing needs?

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Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

Most DXM tools are found in suites or digital experience platforms ( DXP ). A DXP is used to optimize the satisfaction of your virtual consumers and your overall operations. There are three types of DXP, monolithic, composable, and hybrid. . The goals of different DXPs can vary.

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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. Read next: Sitecore integrates CDP, marketing automation features.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. The features of CMS vary widely. Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). There are multiple vendors in the market.

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Content marketing: What it is and why marketers should care

Martech

Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality. Why marketers should care about content marketing. Content intelligence platforms like Ceralytics and Parse.ly