Digital Experience Platform Enterprise Management Lock-In Verticals 
ClickZ
JANUARY 29, 2020
30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.
Martech
DECEMBER 22, 2021
There’s a sense of tectonic shift in the marketing technology space right now. Think of marketing automation, CRM and customer data as three of the tectonic plates which make up marketing technology’s crust. Will CDPs take over the activate-and-execute role of marketing automation? They’re moving.
Expert insights. Personalized for you.
70 
Let's personalize your content