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Why we care about B2C marketing: A guide for marketers

Martech

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. B2C digital marketing strategies. Defined as marketing focused on creating and distributing online content (i.e.,

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Why we care about traditional content management systems, the original no-code tool

Martech

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS. Hybrid CMS.