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Guide: A modular approach to digital experience platforms

ClickZ

30-second summary: Choosing the best application or tool for each specific functionality and your particular organization is the surefire way to an effective DXP. DXPs enable companies to deliver personalized and/or individualized content to their customers by analyzing customer analytics from a variety of sources.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

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Marketing collaboration and experimentation in action

Martech

The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

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How marketers can prioritize digital experiences

Martech

55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.”. There is an increasing number of channels that we go to market through.”

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Episerver Acquires Insite Software

Valasys

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He emphasized that the acquisition will equip both Episerver & Insite with stronger B2B product.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

The pieces of content created in a headless CMS are pure & can easily be repurposed & distributed across multiple channels including websites, mobile apps, digital assistant, virtual reality, etc. Artificial Intelligence (AI) and Machine Learning (ML) are shepherding us towards an era of digital transformation.