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How to Build a B2B Content Library: A Beginner’s Guide

Adobe Experience Cloud Blog

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Here are some guidelines to get you started. Downloading your white papers? Read reviews.

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Adobe Experience Cloud Blog

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.