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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… [.]

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us