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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria. advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Assign one person to be the social media learner and another the SEO learner. Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service. 237 posts from The Drama 2.0