B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? Or (God forbid) its down to the calibre of the average B2B marketer.
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