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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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B2B Lead Management Market Heats Up

Online Marketing Institute

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

In response, B2B spending on social media is expected to rise 67% over the next three years, with digital and online marketing spending predicted to increase 64%. B2B Marketing: Red-Headed Step-Child of SEM World? Old Spice and Skittles aside, online marketing isn’t just for B2C types as this post makes clear.