Digg Marketing Wikipedia Word of Mouth 
Webbiquity
JULY 28, 2010
Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.
Buzz Marketing for Technology
JULY 7, 2008
3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). Emergence Marketing. Word of Mouth. Influencer Marketing: An Oxymoron?
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