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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? The business marketer needs to build a deeper relationship with their prospect or buyer. Why would this be useful?

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The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar.

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20+ Cool Social Media and Web Tools

Webbiquity

Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Want a quick snapshot of how your website—or any number of websites you track through Google Analytics—is performing? 5 Free B2B Marketing Tools by Modern B2B Marketing. Post on Google Buzz. Tweet This!