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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Earlier this year Kinaxis won B2B Magazine’s Social Media Award for Best Integrated Campaign for its social media prowess. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 80% of Twitter use is on mobile devices.