The Effective Marketer

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Best LinkedIn Guides, Tips and Tactics of 2010


LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile. Digg this! Share this on LinkedIn.

What Could Kill Google and Facebook


And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. Imagine that you walk into a restaurant and there’s no one there to take your order. Twice. Facebook. Google.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. In contrast, Twitter, StumbleUpon and Digg indicate a listing is sponsored, but otherwise include it in the interface like other content. Demand Generation Media Social Media digg Facebook Focus inbound marketing reddit Slideshare social advertising stumbleupon twitter Youtube

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? practical example of how LinkedIn works. practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2. OpenSocial Summit: Brandon Duncan about LinkedIn OpenSocial. Inside//Out: LinkedIn. Close.

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

WindMill Networking

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.  So what exactly IS LinkedIn Today?

Quora, Scribd, LinkedIn, ChaCha & White Hat SEO

It's All About Revenue

Virtually every marketer I know is trying to figure out how to prioritize this new wave of Q&A and document sharing communities.  I get asked all the time, “How much time should I spend answering questions on LinkedIn?”  Or, “Why does Quora matter?”  Or, “Scribd vs. Docstoc, which is better?”  LinkedIn. LinkedIn. Social Media ChaCha content farms Docstoc Edocr follow Gather google link LinkedIn Mahalo MozRank no follow Quora Scribd search engines seo SPAM StackExchange Varkby Joe Chernov | Tweet this. You might be smart, but Google is smarter. Quora. Scribd.

Search isn’t about search anymore, it’s about social


LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. Social bookmarking websites always confuse my social media strategy customers. And I’m not alone.

LinkedIn Releases Offical Share Button


Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site. Marketing Takeaway. Connect with HubSpot

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

LinkedIn. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  Edelman’s David Armano went so far as to name his digital persona Vector David (I didn’t have the heart to point out his digital doppelganger’s unfortunate initials). Right now. Share email.

LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know


Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers? You should be active on LinkedIn. Either way, you need to do it!

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. LinkedIn. Social Media ABC News Radio AdWords blogger blogging blogs Chris Brogan Content Marketing Facebook Facebook marketing Ford google Google +1 button Google Circles Google plus gplus LinkedIn marketing Mashable Nate Riggs search rankings seo Social Media Examiner social media marketing Sparks Twitter WordPress

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Adventures in Frictionless Sharing


The framework that Facebook, digg, reddit, StumbleUpon , and Twitter is based upon, requiring liking, digging, redditing, thumbs-upping, or retweeting, demands way too much commitment from the casual visitor on a daily basis. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What What is it, you ask?

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Your corporate website needs to become a trap


The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. As a result, there are folks all over Facebook, Twitter, Fliboard, Pinterest, Google+, LinkedIn, and Tumblr who are looking for things to share to show how smart they are to their followers but no longer blog themselves. The next step is to trap them.

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. Digg this! This gave birth to a whole industry centered on optimizing search results for a given term. Tweet This!

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The best online reputation defense is a good offense


Online Reputation Online Reputation Management Reputation Management CafeMom Facebook Google GovLoop linkedin LiveJournal social media StumbleUpon twitter TypePadIf you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? So, please beware.

Build some social media marketing backbone you big wuss


So, if you don’t have the stones to get out there to identify your target market or markets, find out who the top influencers are, find out where they live online and what they’re saying, and then discovering how to contact them, be it via email, forms, on Daily Mile, Facebook, LinkedIn , or wherever — and then reach out and say hello. Or your village. Make it you.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

The platform takes a page from Q&A sites like Quora and LinkedIn Answers , where users answer questions in order to prove their expertise, and adds scoring elements akin to those used by social media influence rankers like Klout. Smarterer will provide users with badges that reflect their individual scores, which the company hopes people will attach to their LinkedIn profiles,

Best Social Media Stats, Facts and Marketing Research of 2010


Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Digg this! Share this on LinkedIn. Email.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Digg this! 85% of Inc.

Your Social Media Yearbook

grow - Practical Marketing Solutions

From Digg (the ex-best friend) to LinkedIn (the class president), this thoroughly amusing satire of web 2.0 Graduating from high school is oftentimes a major life milestone, but this hilarious infographic by Flowtown , entitled Social Media High School Class of 2011, takes that iconic landmark and hurls it into the bizarre, crowded and highly competitive realm of Web 2.0 humor

8 Share Spiking Tips For Empire Avenue

It's All About Revenue

LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. The Backstory on Empire Avenue.

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How’s Your LinkedIn Profile?

Writing on the Web

And, if you haven’t already, connect with me on LinkedIn …). Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. And this is true whether the professional plans to ever actually make connections on LinkedIn. Digg this! See [link].

17 Realistic Ways to Get More Website Traffic


LinkedIn, Medium, and Business 2 Community  all get enormous amounts of traffic. regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. These are a little bit like a LinkedIn group that allows content promotion, except they’re not attached to LinkedIn.

The One Effective Use of Facebook for B2B Marketing


The challenge rather lies in the way Facebook fan pages are used. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# As such, it’s not surprisingly that many of the entries on Slate’s top Facebook list are lifestyle brands. Digg this! Not even close. Tweet This!

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try


Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. 15) Get an email with the most Dugg video on Digg every day.

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8 Rules When Using Social Media as a Support Channel

It's All About Revenue

Then came Facebook, Twitter and LinkedIn. LinkedIn. Social Media b2b marketing crm customer retention customer service customer support Focus LinkedIn linking Quora SaaS Salesforce service level agreements SMB social media support channels Social Times support channels topliners Twitter vendor servicesby Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. And Focus. And Quora. And most recently, our very own Topliners. Exactly.

How to Use Article Marketing as Part of Your Social Media Strategy


LinkedIn - For professional networking, setting up a profile in LinkedIn allows you to share your expertise with others in your group.  Digg - A really popular news/bookmarking site that can bring your articles massive exposure.  Digg this! Tags: Content Marketing article marketing Digg Facebook Interact Media LinkedIn SEOmoz social media Twitter

Connect Your Blog to Facebook Automatically

Writing on the Web

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Digg this! Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Are your blog posts fed automatically into Facebook? Yikes! You will see this screen.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

LinkedIn. by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Facebook.

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Don’t They Know Who You Are? Why Reputation Management is Crucial


Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV. Digg this! This Time, It’s Personal. Another executive acquaintance has things a bit worse.

A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

It's All About Revenue

Emerging players, like broad-appeal  Quora and b2b-centric  Focus , are practicing the high art of crowdsourcing expertise, while established players like LinkedIn (Answers) and Facebook (Questions) are dabbling with their own variations on the “wisdom of the crowd” theme. LinkedIn. Social Media Eloqua Facebook Focus LinkedIn marketing Q&A Quora toplinersShare email.

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The 12 Days of Social Media; a Holiday Post


LinkedIn statuses I’m updating. Digg and Reddit bookmarking.  . I don’t know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts.  In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. 11 Facebook status updating.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. There are about 600,000 groups on LinkedIn covering every imaginable business interest. Make sure your LinkedIn profile is complete and helpful so people can learn about you.  In the “specialties&# section of your profile, list your keywords!

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4 Keys To Content Marketing Completion

It's All About Revenue

LinkedIn. Content Marketing Ann Handley CC Chapman Chris Heggem community management content distribution Content Rules content strategy customer marketing Demand Generation digital natives Facebook google infographics LinkedIn Mona Lisa Social Media social media marketing Twitterby Andrew Moravick | Tweet this What’s a king without a queen? And isn’t a king without an army just a screwball with a crown? Content may be king, but content doesn’t rule without a court. Marry Content To Context. Enable Distribution With Context. Distribution Amplifies Content. Share email. Facebook.

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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity


Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. Digg this! One of the primary reasons most blogs are abandoned is that it takes time to build an audience.


[Interview] Klout & Involver On Influence And Facebook Marketing

It's All About Revenue

Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. LinkedIn. Social Media b2b marketing b2c marketing Digital Body Language Eloqua Facebook Facebook marketing influencers Involver Jascha Kaykas-Wolff Klout Klout score LinkedIn marketing campaigns Megan Berry online influence social media influence social media marketing Twitter

List of Brand-Side Corporate Social Strategists: Twitter Edition


It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Digg this! Share this on LinkedIn. You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.

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Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. Drawbacks : Tweetdeck doesn’t integrate Facebook pages, Google+, LinkedIn, or any of your other social media outlets, which means you’ll need more than one management tool. The app connects to Twitter and Facebook, as well as LinkedIn, which makes this app another good option for B2B companies. Tweetdeck.

Inside The Busy Mind Of A Marketer

It's All About Revenue

LinkedIn. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the image now. That’s a lot to remember. Share email. Facebook. Reddit.

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How PR and Social Media Can Work Together


The social media release also links back to the company’s LinkedIn and Twitter accounts. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Digg this! Share this on LinkedIn. Social media and PR would seem to be natural allies. Since many (most?) Tweet This!

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