Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. In lead generation marketing our goal is to get visitors to take action.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e young) PR and marketing types with little experience. The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. Are B2B Marketers Missing the Point? by Marketing Interactions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Unfortunately, in my experience marketing and sales groups never accept anything with the word slow in it. link] B-Diggs Amen brother! link] B-Diggs Amen brother!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159