Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Conv…convinceandconvert.com [.] Sessions start October 5. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?” Total cost?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153