Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Pay attention to your statistics with regard to calls to actions.

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Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I had a question: “Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?&# Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… [.] link] janlgordon Thanks Jay, I found this post to be very valuable, the more clarity we have the more successful we'll be when we're designing campaigns and producing events revolving around social media.

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 9, 2010

Eyeballs might bring money if you're trying to monetize, however success in social media is derrived directly from engagement. When you walk into a networking event, you don't go there to meet as many people as you can. Social media is exactly the same and people REALLY NEED to start realising this.

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Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? The big news of this event is the launch of Eloqua 10. Social Media (239). Event (105). Your PR team was aware of most of these as it often had a hand in generating those placements. Have I gone MAD??

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B2B Marketing Enterprise Management Planning Work Management 40