article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Which channel is more efficient for you? First we need to know the units that you use to measure efficiency. To me it involves things like time, money, utilization rates, and (most importantly) contact generation. They quickly get it. A: Each blog is a success since they each have different target audiences and expectations.

Blogger 40
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us