What Works - What Doesn't

article thumbnail

Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Don’t make a chief information security officer sit through a list of headlines about recent breaches, or a development manager listen to statistics about software failure rates. Differentiate Constantly. Differentiate Constantly. Instead, describe the three to five specific pain points you do the best job of solving. (In