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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). Lots more content = lots more leads.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). So what should B2B marketers do in their content? Content must have a mission, an objective that reflects business goals.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Positioning A part of branding, positioning is important to differentiate a company to give it unique placement and perception among competitors in their market.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Positioning A part of branding, positioning is important to differentiate a company to give it unique placement and perception among competitors in their market.