B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. How do you differentiate between these two in conversation?
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