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Humans of Marketing: Tyler Brewer

Conductor

” Whether it was the advertising track, or the communications studies track, or the PR track, it seemed to be what all the theater kids were doing if they weren’t going to school for theater or for music. A lot of the theater friends I made were telling me, “I’m in the college of communications.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. How do you differentiate between these two in conversation? Too many with too little differentiation. Thanks again.