Aberdeen

FEBRUARY 7, 2019

Panelists Colin Mann, then-Global Campaigns Manager at Mitel, and Tom Campbell, Global Marketing Operations Manager at Yellowfin BI, shared their use cases and explored the evolution of the BDR role (business development representative, or telemarketer, depending on your locale) with respect to intent data. Organizational challenges.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84