Differentiation InsideView Multi-Channel Software 
Customer Experience Matrix
MARCH 2, 2015
The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. But from Autopilot’s own perspective, its real differentiator is simplicity. The company’s other differentiator is a seriously aggressive pricing model.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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