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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding also applies to how the company communicates online with customers, personality, and culture. Campaign A specific series of activities used to market a product.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding also applies to how the company communicates online with customers, personality, and culture. Campaign A specific series of activities used to market a product.