article thumbnail

Marketer Showcase: Nathan Huet of DocASAP

NetLine

How has content marketing evolved over the past few years? Content marketing has evolved in a couple of key ways. Content strategy blends SEO and growth marketing with content marketing. Describe the normal path a lead follows once it has been captured via a one of your gated assets.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . What's your biggest challenge as a B2B tech marketer? . Two things: Growth marketing and blended AI. .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. What’s your biggest challenge as a B2B tech marketer? Two things: Growth marketing and blended AI.