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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. Linking out externally helps show Google that you’re different and better. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Well, no more!

PageRank 140
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

When you’re looking for something—a good restaurant to eat at, the name of a good tax attorney, or just a random fact about the movie you’re watching—you usually turn to Google. As you’ll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible.