How to craft successful go-to-market (GTM) strategies for startups
Tomorrow People
SEPTEMBER 27, 2022
You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Define your target market and buyer personas.
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