Differentiation Emarketing Manticore Sales Leads 
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Here’s why: 1. Opportunity? Unfortunately, not all content is created equal. Grammatical.
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