Differentiation Elasticity Lead Qualification Sales Cycle 
SnapApp
APRIL 25, 2018
The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle.
SnapApp
APRIL 25, 2018
The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle.
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