Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” I care about conversions.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 23, 2012

We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. How does that differentiation in brand manifest in social media? Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118