Differentiation Digg Multi-Channel PR 
Webbiquity
FEBRUARY 7, 2011
Should social media be under the overall purvue of marketing or PR? Making the observation that “Every brand Facebook page or Twitter account begins with an audience of zero, unlike every medium that’s come before it where access to a given channel brought you a defined audience size and type. by iMedia Connection.
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks.
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