Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

If they perform certain actions which demonstrate interest in your product, such as…. First, your B2B tool will pool your leads into different segments , based on…. The products they’re interested in. Next, you’ll create drip campaigns to trigger automated emails to each of these segments. Image source.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40