Remove Demonstrating Intent Remove MQL Remove Process Remove Twitter
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Influencers are targeted most notably on Twitter.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. Influencers are targeted most notably on Twitter.