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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Particularly in B2C marketing, the rise of VR presents a new opportunity to reach buyers.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Particularly in B2C marketing, the rise of VR presents a new opportunity to reach buyers.