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A Nurture Strategy for Content Syndication Leads

The Point

the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent. The post A Nurture Strategy for Content Syndication Leads appeared first on The Point. Set appropriate thresholds for sales follow-up.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.