article thumbnail

5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Category pages (Mid-funnel): These users have demonstrated interest in a specific product type; re-engage them with a general ad for that product category (i.e., On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. Interested in learning more?

article thumbnail

B2B demand generation marketing: Nearly everything you need to know

Rev

What are some examples of businesses that demonstrate demand gen best practices? One example of a company that excels at demand generation is HubSpot. They have a well-defined buyer persona and offer various free educational content, including online courses, webinars and ebooks, to attract their ideal buyers.