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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.