Paid Media Ad Strategies for the 4 Most Common Marketing Priorities
SmartBug Media
SEPTEMBER 9, 2022
magazine articles) and owned media (e.g., Unfortunately, many marketers invest too much time in producing organic (“free”) social media content with little to show for their results beyond the vague hope of going viral if they just keep at it. Many people differentiate paid media from “free media.” This is a mistake.
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