10 New Year’s Resolutions to Improve Customer Experience
Kapost
JANUARY 6, 2017
Firmographic and demographic fields are key for segmentation, lead routing, and analysis. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” Personas aim to get at specific psychographic motivations of your target buyers. EVERY Contact has an email (preferably a business email).
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