The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
A/B testing is a process by which you can understand what your audience is looking for before they become a customer. Checkout processes are complex (so more room for testing) While e-commerce purchase funnels are not complicated like B2B, the checkout process is not one-dimensional. A/B Testing vs. Multivariate Testing.
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