Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Leadspace

MARCH 31, 2022

Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Leadspace was tasked with delivering a Buyer Platform measurably improving all aspects of the inbound lead management process. The Challenge: Double the Pipeline.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Oktopost

NOVEMBER 18, 2020

When seeking insights a shocking 75% of sales reps struggle to figure out what is valuable to work, in other words which leads/business prospects to prioritize. So what can be done to help the sales teams? No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker. Stressed out?

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Bluetext

MAY 8, 2023

CPL (Cost Per Lead) The cost of finding your next potentially viable lead. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. ICP (Ideal Customer Profile) A detailed description of your dream customer, including demographics and psychographics.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26