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The Organic Inbound Marketing Playbook for B2B

OutboundView

Buyer demographic and behavioral data was difficult to find. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Marketing campaigns were more expensive to launch and harder to track. All that has changed.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

By shooting outside of their target demographic and trying alternative marketing tactics (video) that might normally take a backseat to more traditional fundraising efforts (galas, email marketing, etc … ) A.L.S.A. Screen Capture from DWTD on YouTube. By April 2014, the campaign had been viewed 77 million times on YouTube.