Remove Demographics Remove Domain Remove Salesforce.com Remove Wikipedia
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10 New Year’s Resolutions to Improve Customer Experience

Kapost

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” A company has a domain, e.g. “company.com”. According to Wikipedia , 80-90% of all data is unstructured.