Remove Demographics Remove Digital Transformation Remove Salesforce.com Remove Wikipedia
article thumbnail

10 New Year’s Resolutions to Improve Customer Experience

Kapost

He then goes to say: “IDC predicts that 50% of all digital transformation efforts will fail due to the absence of the CX-OS.” Firmographic and demographic fields are key for segmentation, lead routing, and analysis. A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.”